Social Media Coordinator
Hotel Viata & Laurel Restaurant
As the Social Media Ambassador for Hotel Viata, my role is to capture day-to-day digital content for Viata’s social media and website. I shoot and edit pictures and videos capturing events, restaurant promotions and new menu items, spa services, and assist the Director of Marketing with property photoshoots.
As a personal project, I conducted a SWOT analysis for Hotel Viata’s Instagram presence. I evaluated brand positioning, engagement performance, and growth opportunities with the goal of increasing social engagement.
The presentation includes:
An audit of the current Instagram feed, content strategy, and engagement patterns
A competitive analysis of local hospitality brands and their social performance
Key strengths and weaknesses
Short-term and long-term opportunities to increase engagement and brand visibility
Social Media Strategy & SWOT Analysis - Hotel Viata
Holiday Marketing Photoshoot 2025
behind the scenes
Summer Campaign Marketing Photoshoot
behind the scenes
Social Media Content